Hey guys, in this post I will tell you how to get jobs in digital marketing. What are the future prospects? What are the salaries? What growth can you expect? So guys if you find this post useful then like this article, So subscribe to my website. I'm Gautam Das, professor of digital marketing at IIM Kolkata. Now, digital marketing opportunities are growing day by day and everybody wants to be a part of it! So it is like everyone wants to wear the blue jersey of the Indian cricket team! So
how to get jobs in digital marketing
1. Guys, the future of digital marketing is very promising. All businesses today require websites to assert their online presence today.
2. Digital marketing is more cost-efficient. It's cheaper
3. Companies want to get close to their customers through digital marketing platforms. Thecloser you are with your customer, the more they shall trust your brand!
4. Small businesses are moving to social media platforms to get scale and to reach out to more people. Now guys, given this context, all the companies need a digital marketer. Now that's not all! There are more facts which contribute to its growth.
How to start a career in digital marketing
Now by 2023 the number of internet users in the country is expected to reach 666 million! There are already around 550 million smartphone users. Digital ad expenditure is already INR 266 billion and as per Statista, the market size of the Digital Advertising Industry will double by 2024.Imagine! So growth potential is huge! Now guys, there are many different roles which are available in digital marketing.
So it may be digital marketing manager, content manager, social media executive, search engine marketing expert, email marketing specialist,sales or business development, graphic designer, web developer, UI/UX and there are so many niche market opportunities like landing page specialists, sales funnel specialists, Virtual reality/augmented reality specialists, etc.
Now the starting salary, it can range from Rs.15,000 to Rs.35,000/40,000 per month and then it will grow very fast as you get experience and as you become more confident of handling situations and problems of the company.
Now guys, I will recommend first step is to Learn and Learn. So you need to learn the skills required to get into Digital Marketing. The field is vast, so first you need to know how the digital marketing ecosystem works. So you must have a wholistic understanding and then you can select one stream.Now to learn Digital, you can also join my introductory courses.
How to get a job in digital marketing with no experience
So I have aDigital Marketing A to Z, Social Media Marketing Bootcamp and a Champion Course and you can also get certification. . Practice makes a man perfect! So do some work for free to add value to small businesses.
Take small assignments as a freelancer. Try and use your digital skills and work for a month or two rather than searching for a job. Now practice will give you confidence! Now that work you can present to the company where you are applying for the job.
Showcase to them how you have added value to the company with your digital marketing skills. Third step is Networking. Networking will give you more opportunities for job. You can join different social media groups on LinkedIn or Facebook like I have a Facebook group,
How to get a job in digital marketing in India
Digital Marketing A to Z. So join that!Now guys, fourth step is blogging. Now with a blog, you will also gain skills like SEO or sharing the content on social media. You will learn about keyword research. You will hone your content writing skills. So if you do blogging, it will give you immense experience and invaluable insights. Next step, go for Personal Branding.Build your own website.
if you don't have a website guys, it's okay, you can build your profile on social media. So why it's important, it's important because most recruiters check the LinkedIn profile before hiring any candidate. Did you know a very interesting fact?
79% of HR professionals have rejected the candidates jobs due to inappropriate content on social media.Next step, Specialize in One Function. So guys, today, there is a demand for specialized professionals in Digital Marketing. So be the best in one area rather than doing everything. So you have to decide do you want to be an action hero, or comedy hero, or a villain.
Entry level digital marketing jobs
So guys, choose your role like a movie character. So if you love writing, then focus on content writing; if you love graphic designing then focus on designing roles.
Tell me how you're preparing for your interviews. What type of job are you looking for and what is the next video you want me to make on. Thank you for Reading.